Do not know from when to rise, "Korean wave" two word began to frequently into the Chinese eyes. As an important branch of Korean, Korean clothing out on the TV screen in the charm of urban young men and women who successfully grab the eye. Many South Korean clothing brand of Dongfeng China successfully into the mainland market.
According to statistics, at present, South Korea fashion market scale reached 297300000000 yuan, ranking the third in the Republic of Korea in the consumer market, its size and even beyond the automotive consumer market. Among them, the outdoor clothing market size of 41500000000 yuan, followed by American ranked second in the world, the foreign investment actively and enthusiastically.
In Chinese International Clothing & Accessories Fair this year, Korea Pavilion with second Hall landing, facing the consumer market structure adjustment, and the change of people's life style, the extensive mode of development of converting staking style that followed, a number of simple and elegant style, the unique operation mode of Korea fashion brand talent showing itself, especially a wear the hero and heroine in Korean, is particularly sought after. When it comes to Qi Li, could domestic consumers are not familiar with, but referred to "believe" you come from the stars will be lifted many people excited, South Korean designer KEYCLUE Qi Li is the part of the actors wore clothing sponsor.
For the first time to participate in the CHIC Korean Qi Li group, China market has great potential, but in the face of many brands of similar Korean Pavilion, Qi Li has his own road breakout. "Cooperation and entertainment stars to display the brand image, and enhance the visibility is one of our big advantage." The company brand manager Kim said, Qi Keli has created exclusive idea factory in Korea, "we in the mall is designed for the South Korean stars open the exhibition hall, stylist who often choose in the TV series or activities sponsored clothing for the stars."
In spite of designer brands only two years, but the group in South Korea has more than 60 years of brand history, the Korean design into a Chinese Qi Li is the expansion of overseas markets, to elements, Chinese culture during the design concept to introduce Korea is deeper consideration of its business operations. The company responsible person said: "with the integration of the interaction is an important factor in the long-term development of the brand."
brands, providing different occasions dress sponsor for the South Korean star. The general manager of the company and designer Li Rouzheng is a costume designer, a wedding dress design for 8 years and 2 years experience in garment design. Li Rouzheng said, the company scale is not large, the product concept and output of different companies, leeyujing prepares for the design output. "Our company in South Korea, Daegu, Daegu, the fiber clothing production in South Korea are very famous, with such geographical environment, we have certain advantages in material procurement, design style." Li Rouzheng said, the conceptual design of the output is quite broad, but no matter how to change styles, features not inherent brand, for example the use of lace, degree of colour and romantic style.
To meet but not willing to be assimilated, is to maintain the market share of South Korea's important brands Chinese after. While talking with several Korean exhibitors is not a long time, but even in a word or two reporters can feel each brand strong into the Chinese market.
